On May 5 and 6, 2009, at the Congress Centre in Ossa near Rawa Mazowiecka, the 34th Conference of the Polish Chamber of Electronic Communication (PIKE) was held to inaugurate the celebration of the 20th anniversary of cable television in Poland. During the conference Jarosław Sroczyński participated in a panel discussion on the impact of advertising on consumer awareness and the situation in the mass media industry. The conference was organised under the auspices of Professor Danuta Hübner, the EU Commissioner for Regional Policy, and was attended by representatives of the Senate and the Sejm, the Office of Competition and Consumer Protection, the Office of Electronic Communications and various ministries, mass media, advertising and consulting companies, etc.