The 5(11) issue of the online Antitrust and Regulatory Quarterly has just been published and in it is an article co-authored by attorney Zuzanna Ochońska-Borowska and Anna Pietrzyk of Markiewicz&Sroczyński entitled “Marking the geographical origin of a product in times of consumer patriotism.” The article addresses the following issues, among others: 👉 Is the geographic origin of the product being purchased one of the important criteria for consumers’ purchase decision? 👉 Can interest in native products be exploited by dishonest entrepreneurs? 👉 What method of marking the geographic origin of a product could potentially be considered untrustworthy? 👉 Which common regulations could pose a challenge in consumer marketing practice? iKAR is an academic periodical published by the Center for Antitrust and Regulatory Studies (CARS), established at the UW Faculty of Management on February 21, 2007. To quote from the Publisher: “Issue 5(11)/2022, devoted to the latest issues in consumer law, was edited by Dr. Monika Namysłowska, Professor at the UW and Dr. Agnieszka Jablonowska, post-doc at the Institute of Private Law, Leiden University.” Open access excerpt from the article: https://ikar.wz.uw.edu.pl/images/numery/ikar_5_11/iKAR_511-22_4Ochonska-BorowskaPietrzyk.pdf