This time in Rzeczpospolita, Dr. Michal Markiewicz presents the issue of cumulation of IP protection from the perspective of a single product, the protection of which entrepreneurs can expand by obtaining multiple rights whose “direction” of protection differs. Thus, we can, among other things, protect specific details of a design or the overall impression it creates, protect against the risk of association by the average viewer, or the use of a new technical achievement. In the text, Dr. Markiewicz writes why it is worthwhile to seek additional protection of an important project for the entrepreneur. He also points out the systemic dangers of failing to standardize exceptions and limitations to exclusive rights – an example of which is the recent and widely commented ruling of the Court of Justice of the EU in the Audi C-344/22 case. Publicly available excerpt from the article: https://archiwum.rp.pl/artykul/1495531-Znak-towarowy-a-prawo-autorskie.html?fbclid=IwAR2ZCVRjBU3NbbDrv38xfqkZnwgqCfZmM7OHtZKLjQTpCAhxilaacQcANPk
