ARTICLE BY ZUZANNA OCHONSKA “CONSUMER PROTECTION IN THE FASHION INDUSTRY” IN THE CONTEXT OF INVESTIGATIONS CONDUCTED BY THE PRESIDENT OF THE OCCP

“Interesting news comes to us from UOKiK – the Office has decided to look into influencers and how they label sponsored content. This is an important topic with an important practical dimension, also in the context of possible misleading of consumers about the quality and origin of products.” We invite you to read Zuzanna Ochońska’s article “Consumer protection in the fashion industry” published in the latest issue of Zeszyty Naukowe UJ (153), addressing the potential consequences of the actions of influencers and entrepreneurs in the fashion market, using the example of the famous “label scandal” of the VECLAIM brand.